90% of people shop for their home on line and 83% use the photos as their bellwether in narrowing their list of must see homes.
Yes, 83% of them find the photos to be the single most important piece of information about the home. It takes us about 5 seconds to make a decision and in 5 seconds the buyer can either be taking a closer look at your property or off to someone else. It’s a click away!
Be the click that sticks - not the click that got away
Aside from all the market studies on real estate photography, the plethora of home magazines and home cable channels have educated the general population and raised their expectations about good architectural and interior photography.
How does all of this impact selling a home? Buyers intuitively know what a home or room should look like in a photo. When it’s distorted, when it’s crooked, when it’s dark, when the color is off, when the windows are blown out, when it’s out of focus, when all the shots are of furniture - a flag goes up – and that’s the click that got away, 5 seconds, it’s that fast.
Be the click that sticks!
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